About us

ASIDSTUDIO.

A boutique interior architecture consultancy established in 2006, led by two creative partners with more than fifty years of combined experience. We specialise in hospitality interiors — new developments, refurbishments and re-branding — for hotel operators and owners worldwide, across every budget.

01 — Philosophy

Creativity tempered
with common sense.

The studio designs hospitality interiors for hotel operators and owners across the world — new developments, refurbishments and re-branding alike, at every budget. The work ranges from individual F&B outlets and guest rooms through to complete interior architecture for full hotels.

Two creative partners lead the practice, between them carrying more than fifty years of hospitality experience across Europe, the Middle East, India, the Americas and the Far East.

From its first studio in Dubai in 2006, the practice has grown into a network spanning Kuala Lumpur, Jeddah, Cairo and the Philippines — working as a single team across time zones.

Our guiding principle stays the same throughout: creativity tempered with common sense. A well-designed interior should always give the impression of a much larger budget.

02 — The Partners

Two creative
partners.

Graeme Anderson

Founder & Managing Director

Thirty years in hospitality planning and interior design, the first fourteen based in London, with work across Europe, the Middle East, India, the Americas and the Far East — from fifteen-room boutiques to five-thousand-room developments. Creative design lead and hospitality planning specialist.

Adlin Saidon

Founding Partner & Director

More than twenty years creating interiors across retail, restaurants, residential and offices — including the Petronas Twin Towers corporate office and the Philharmonic Hall in Kuala Lumpur. Opened IDStudio Dubai in 2006 and became partner in 2008. Creative lead for FF&E, colour and finishes.

03 — Our Studios

One practice,
four studios.

Kuala Lumpur

Headquarters

B-12-05 Tower B, Pavilion Embassy
200 Jalan Ampang
50450 Kuala Lumpur, Malaysia

Jeddah

Studio Presence

Serving hospitality clients across the Kingdom of Saudi Arabia and the wider Gulf.

Cairo

Studio Presence

Our base across Egypt and North Africa for hotels, resorts and F&B work.

Philippines

Studio Presence

Anchoring guest-room and hospitality projects across the Philippines and Southeast Asia.

Our Approach

A way
of working.

We hold one project lead accountable end-to-end, with the wider network behind them. From brief through to the first ninety days of guest feedback, the work moves in considered steps — programme, narrative and operations carried through every one.