01 — Studio

A hospitality studio,
on four shores.

ASID — Anderson Saidon ID Studio — is an international interior design practice headquartered in Kuala Lumpur, with working studios in Jeddah, Cairo and Manila. We design four- and five-star hotels, resorts, restaurants and the guest rooms that hold them together.

02 — Philosophy

Hospitality is
a discipline of details.

We pair creative ambition with the practical discipline a hotel project demands. Programme, cost and operations sit at the table from the first sketch. A resort is measured in guest journeys as much as square metres — and the best interiors feel inevitable in both.

Our work ranges from new-build flagships to phased refurbishments delivered around live operations. We are as comfortable with a 200-key resort refresh kept open through construction as we are with a single brasserie restyled in six weeks.

Each studio — KL, Jeddah, Cairo, Manila — brings a regional sensibility to a shared method. We work across time zones as a single team, with one project lead held accountable end-to-end and the network behind them.

Eco-Refurb has become a signature thread. Where we can reuse an existing fabric, we do — it is almost always quicker, often cheaper, and usually produces a more interesting room than starting with a bare shell.

03 — Studios

Four cities,
one practice.

Kuala Lumpur
Kuala Lumpur Headquarters · Southeast Asia
Jeddah
Jeddah Regional Studio · Gulf & KSA
Cairo
Cairo Regional Studio · North Africa
Manila
Manila Regional Studio · Philippines
04 — Process

A way
of working.

01

Brief & Feasibility

Site visit, operator alignment, positioning study. We establish scope, guest journey, programme and indicative budget before drawing begins.

02

Concept

A small number of considered directions — narrative, palette, plan studies, FF&E cues — presented against operator standards and brand fit, not as a catalogue.

03

Design Development

Documentation to tender grade. FF&E specified, consultants coordinated, finishes mocked up on-site. Phasing plans drafted for live-operation refurbishments.

04

Delivery

Site supervision, snagging, handover and the first ninety days of guest feedback. We stay on the project until the room is quietly doing its job.

05 — Recognition

Selected
honours.

2022Luxury Lifestyle Awards — WinnerHospitality Interior Design
2023InterContinental RAK Resort & Spa — CompletedRas Al Khaimah, UAE
2023Joe's Brasserie · ICR RAK — CompletedRas Al Khaimah, UAE
2022Coral Pearls Salalah — CompletedSalalah, Oman
2022Thrive at Sheraton — CompletedJeddah, KSA