ASID — Anderson Saidon ID Studio — is an international interior design practice headquartered in Kuala Lumpur, with working studios in Jeddah, Cairo and Manila. We design four- and five-star hotels, resorts, restaurants and the guest rooms that hold them together.
We pair creative ambition with the practical discipline a hotel project demands. Programme, cost and operations sit at the table from the first sketch. A resort is measured in guest journeys as much as square metres — and the best interiors feel inevitable in both.
Our work ranges from new-build flagships to phased refurbishments delivered around live operations. We are as comfortable with a 200-key resort refresh kept open through construction as we are with a single brasserie restyled in six weeks.
Each studio — KL, Jeddah, Cairo, Manila — brings a regional sensibility to a shared method. We work across time zones as a single team, with one project lead held accountable end-to-end and the network behind them.
Eco-Refurb has become a signature thread. Where we can reuse an existing fabric, we do — it is almost always quicker, often cheaper, and usually produces a more interesting room than starting with a bare shell.
Site visit, operator alignment, positioning study. We establish scope, guest journey, programme and indicative budget before drawing begins.
A small number of considered directions — narrative, palette, plan studies, FF&E cues — presented against operator standards and brand fit, not as a catalogue.
Documentation to tender grade. FF&E specified, consultants coordinated, finishes mocked up on-site. Phasing plans drafted for live-operation refurbishments.
Site supervision, snagging, handover and the first ninety days of guest feedback. We stay on the project until the room is quietly doing its job.
| 2022 | Luxury Lifestyle Awards — Winner | Hospitality Interior Design |
| 2023 | InterContinental RAK Resort & Spa — Completed | Ras Al Khaimah, UAE |
| 2023 | Joe's Brasserie · ICR RAK — Completed | Ras Al Khaimah, UAE |
| 2022 | Coral Pearls Salalah — Completed | Salalah, Oman |
| 2022 | Thrive at Sheraton — Completed | Jeddah, KSA |